JonnyPops stands out in a crowded freezer aisle because of its simple, clear mission: kindness. The Minnesota company carries out their mission in a myriad of ways—from a commitment to no artificial dyes, to their sticks, which have a kind deed printed on every one, as well as through their commitment to giving back to the community.
The idea for the natural popsicle company originally came from Jonathan “Jonny” Jeffrey, a cousin of a St. Olaf College student, Erik Brust. In 2010, Jonny passed away, but Erik decided to carry his idea forward. In 2011, he formed a business with fellow students focused on making delicious popsicles with local ingredients whenever possible.
“The more homes we reach, the more kind deeds are shared.”
Michael Meriggioli, Associate Manager of Customer Marketing, JonnyPops
As the company grew, JonnyPops expanded production and eventually made its way into grocery stores across the United States, though it continues to produce its frozen treats in Elk River, MN. “Minnesota is a state that prides itself on showing up, being dependable, and taking care of your neighbors,” said Michael Meriggioli, JonnyPops’ Associate Manager of Customer Marketing. “That is aligned with how we operate. We are built around real relationships with retail partners, community engagement, and products made with simple ingredients.”
While many companies talk about their values, JonnyPops brings kindness into everyday life. Each pop stick includes a simple “kind deed,” encouraging small, meaningful moments. And, through its “Kindness is Golden” program, people can complete the kind deeds, collect their popsicle sticks, and trade them in for rewards. This transforms a frozen treat into an experience, encouraging positive action.
This focus on kindness extends beyond their popsicle sticks. JonnyPops has developed programs for schools and communities, giving students simple ways to practice kindness both in and out of the classroom. “When schools need support, we don’t just ship product,” said Michael. “We send Kindness Toolkits with posters and stickers so educators can bring the mission into their classrooms.”
JonnyPops continues to grow while staying connected to its purpose. And reaching more homes means sharing their message with more people. As Michael put it, “The more homes we reach, the more kind deeds are shared.”
Look for a variety of JonnyPops frozen treats at both Whole Foods Co-op stores. Learn more about JonnyPops at jonnypops.com.