Food donated by Whole Foods Co-op is sorted at Second Harvest Northland.

A Behind-the-Scenes Look at Local Food Rescue

In 2000, Second Harvest Northland received a call from Jean Gornick, the Executive Director of the Damiano Center. At the time, nonprofits with on-site meal programs, like the Damiano Center, would individually reach out to different grocery stores in the area to see if they had any surplus food that was still good to eat, but not sellable. Inversely, grocery stores would have to reach out to multiple nonprofits when they had a surplus. But Jean had a vision for a more efficient approach: a cohesive food rescue program.

“The food rescue program has been instrumental in our growth, and ability to feed more neighbors. A lot of the comments we hear is just the appreciation for fresh food.”

Shaye Morris, Second Harvest Northland

 “She thought that Second Harvest Northland could be a kind of collector/gatherer,” explained Shaye Moris, President/CEO of Second Harvest Northland. “It directly aligned with our work serving as our region’s only food bank.” In 2003, Second Harvest Northland launched a new food rescue program that collected surplus food from grocery stores, restaurants, schools and the medical community and distributed it to their network of on-site meal programs across the Twin Ports.

Shaye Moris, President/CEO of Second Harvest Northland.

Soon after, Whole Foods Co-op joined the route. Over twenty years later, the Second Harvest Northland truck pulls up to both the Hillside and Denfeld stores twice a week, loading up on fresh fruits, vegetables, dairy, meat and baked goods, before heading to programs such as the Damiano Center, Chum, the Boys & Girls Clubs of the Northland, and the Salvation Army, where the food is distributed immediately to community members.

These deliveries are just a portion of the work the regional food bank Second Harvest Northland does. Food banks, like Second Harvest Northland, are aggregation centers, gathering and then distributing food throughout the region. Second Harvest Northland covers 15 counties in Northeastern Minnesota and Northwestern Wisconsin, partnering with food shelves, on-site meal programs, and tribal organizations to support families, children and seniors.

The facility distributes almost 13 million pounds of product every year, which is about 11 million meals, and the food rescue program has played a growing role in the food mix that the food bank distributes every year.  

“Large food manufacturing has become very tech savvy. It used to be, back in the late 90’s, that we’d see a lot of manufactured items like canned goods and boxed products,” said Shaye. “But with technology changing, there’s a lot less surplus in the marketplace. So, we have set our sights on regional food rescue, which now makes up the biggest percentage of any other source of food for our region.”

In fact, food rescue from local donors like Whole Foods Co-op makes up more than 40% of the food that Second Harvest Northland accesses and distributes.  

Every weekday, Second Harvest Northland’s trucks cover a different route, stopping at between 12-15 locations, both picking up from businesses and dropping off at nonprofits. 

To better understand the journey the fresh food takes after leaving Whole Foods Co-op, we followed one truck for a couple of stops. On this particular morning, the team loaded up from the Hillside location.

Mark, who’s been a driver for Second Harvest Northland for almost 15 years, greeted us with a smile and explained his process of providing an extra layer of quality control and weighing and recording the product. He then sets aside certain product in his truck that he anticipates the different nonprofits on his route will want. Then, we headed over to Chum.  

Mark, a driver for Second Harvest Northland, unloads a box of food to Julie at Center City Housing.
April (center, front) and other Chum employees and volunteers, ready to unload product.

At Chum, we were met by a group of employees and volunteers excited to help unload the product. The food is organized and then distributed throughout the week, both at Chum’s food shelf on the Hillside, as well as through pop-up locations throughout the community.  

“Whether they’re a family of one to a family of ten,” said April, Chum’s Director of Distributive Services of the services they provide, “we want to make sure that their needs are met and that we can do the best we can to make them feel comfortable.” 

The donations from the food rescue program help to complement these efforts, allowing more people to have more access to fresh foods. 

We then drove to Center City Housing, which provides access to affordable, quality housing and stability for those suffering from chronic chemical dependency, among other services. We caught up with Julie, who accepted food that would become lunches for people in the detox center, as well as support their 30 tenants and other neighborhood programs. 

Julie’s proud of the work she does and its community impact, fueled in part by the food rescue donations. “It’s benefited a lot of people. A lot of homeless people and people down on their luck. That is really what matters.”  

“We couldn’t do our work without partners like Whole Foods Co-op,” mentioned Shaye. But Second Harvest Northland’s food rescue program also couldn’t happen without community support. While the food for the food rescue program is donated, Second Harvest Northland provides the transportation and labor to make this program a success, and donations support this critical infrastructure. To learn more about Second Harvest Northland and to support their efforts, go to secondharvestnorthland.org. 

Food donated by Whole Foods Co-op is sorted at Second Harvest Northland.

Donated food is unpacked and organized. The food will be distributed at pop-ups around the community, and at Chum’s Hillside food shelf.

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A brick building with signs reading "Whole Foods Co-op" above the entrance and on a tall panel stands proudly in Duluth, MN. The building features large windows and a bike rack out front. The entrance has double glass doors and some overhanging awnings, set against a clear sky backdrop.

A Decade in Denfeld

How Whole Foods Co-Op Denfeld Became A Community Staple

Denfeld’s Brewer Ridge Overlook serves as a community gathering space.

In the early 2010s, Whole Foods Co-op began planning an expansion in Duluth, aiming to increase access to nutritious and local food and strengthen the resilience of the regional food system. 

Co-op leadership, including then-General Manager Sharon Murphy, recognized an opportunity to extend the cooperative model into a new area, including growing neighborhoods that had limited access to traditional grocery stores.

The intention to expand was announced in the Duluth News Tribune in July 2013, and the community responded enthusiastically. In the 2013 Annual Report, Sharon noted that she received requests to add a store in neighborhoods across the region. She even fielded several “cheerful requests to put it ‘by my house.’” The voices of the community were heard, and market assessment studies were conducted for several locations. 

Various sites were considered, guided by concrete factors such as market reach, traffic patterns, building and parking capacity, and impact on the existing store, but also by cooperative values and principles. At that time, a vacant lot in the Denfeld neighborhood stood out as a good opportunity due to the area’s limited options for groceries and the in-process redevelopment of Grand Avenue. Eventually, the board approved the selection of the second store’s location, right across the street from Denfeld High School.  

Building a new store is a costly endeavor. In 2013, the Board of Directors called upon the 7,500 Whole Foods Co-op Owners, who responded in a truly cooperative fashion. Owners provided over $1.5 million in capital loans to the Co-op for the expansion, which accounted for about 20% of the total project development cost. Josephine, the current Finance Manager, processed the first Owner loan in 2013, and was present when the last of the Owners were repaid in 2023.  Josephine shared, “Our Owners and staff believed in the project, but no one knew exactly how the journey would end. I got a rare opportunity to be here to see it through all the way to the last loan repayment. It was an awesome experience to be part of this chapter in Denfeld’s story.”

Groundbreaking at the Denfeld store in September 2014.
Construction begins in June of 2015.
Ribbon cutting event at Denfeld in 2016.

With the final hiring completed, the Denfeld store was ready to open in March 2016. After initial excitement, the store met some growing pains, missing its original sales projections. However, the staff pivoted as it learned more about the needs of its new neighbors. Erika, the current store manager, shared, “As we learned what our shoppers were seeking out, we found that there was more of a demand for conventional offerings. We continue to try to meet the needs of all our customers by presenting the selection, pricing, and qualities that they are looking for.” 

The Denfeld business grew slowly and steadily. But then the pandemic changed people’s shopping patterns, to the benefit of the Co-op’s second store.

“The pandemic was a turning point for Denfeld because people were looking for ways to shop at the Co-op while having more space and fewer crowds,” Sarah Hannigan, current Whole Foods Co-op General Manager explained. “It introduced people to the new store, and then people kept coming after that.” Since the pandemic, Denfeld’s contribution to Whole Foods Co-op’s consolidated sales has grown from about 25% to over 40%.  

Art wall at Denfeld.

Whole Foods Co-op is grateful for how the Denfeld store expanded its ability to serve a wider community, both making it easier for people living in the neighborhood, Superior and surrounding area to access its offerings, but also for the positive impact the Co-op continues to have on the Denfeld neighborhood. 

Whole Foods Co-op is involved in the West Duluth Business Club and is a regular at Spirit Valley Days.  The Co-op is also proud to support the nonprofits in neighborhoods surrounding the store, including Northern Expressions Arts Collective, the Boys & Girls Clubs of the Northland, Ecolibrium3, and many others.  

As Denfeld looks to the future, the focus remains on deepening its impact. As the store grows into its potential sales volume, it is poised to provide greater market access for local farmers and food producers, as well as deeper partnerships with community groups. This impact on the community wouldn’t be possible without your ongoing support. Thank you for shopping at Whole Foods Co-op and supporting the Denfeld location. Here’s to another great 10 years – and beyond!

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