A WINNER IS CROWNED

When it comes to barbecue, the sauce makes all the difference. In Minnesota, Triple Crown is outstanding in its field. Locally made, vegan, gluten-free and award winning, this is the sauce to add to your summer lineup.  

Triple Crown began years before it earned its name. In 1994, Richard Schaff entered a bottle of the barbecue sauce recipe he had crafted with precision into the Minnesota State Fair. The “Kansas City Style” sauce secured top honors as a Blue Premium Winner and did so again in 1997 and 2001. The recipe was a hit, and with the three-peat, Richard’s sauce had a name: Triple Crown. 

Armed with awards and fueled by passion, Richard began making and bottling Triple Crown in a small maple syrup processing facility in Wisconsin. His wholesale business took off when Richard began distributing through Co-op Partners Warehouse (CPW). CPW, a cooperatively owned distributor located in the Twin Cities, has been key to getting small local brands onto the shelves at independent co-op grocery retailers throughout the region. At CPW, Richard found access to new markets (and new barbecue enthusiasts) and he also found a pathway to keep the sauce flowing as he approached retirement. 

Andy Wright was one of Triple Crown’s early (and biggest) fans. Andy also worked at CPW where he helped elevate small brands and local and organic products. When Richard decided to retire, he sold Triple Crown to Andy. Andy knew the recipe was spectacular, and he also knew that he could take it to the next level by choosing organic ingredients.   

In 2012, Andy set out to move Triple Crown’s production back to Minnesota and to begin the work toward organic certification. Triple Crown found its new home, a family-owned co-packer in NE Minneapolis, which has been handling production ever since. By 2014 Triple Crown’s vegan, gluten-free barbecue sauce had earned Organic Certification and a huge following. Andy attributes Triple Crown’s success to shoppers at Whole Foods Co-op and other community-based grocery stores in the region: “Co-ops are what made this possible!” 

Triple Crown’s offerings now feature two additional flavors and international distribution. And their trophy case holds more than those original three blue ribbons: the Black Garlic sauce won the Good Food Award in San Francisco in 2019; and later that year the Original took the category prize the largest and most prestigious sauce contest in the USA, the American Royal.     

Triple Crown’s sauces effortlessly accompany a wide range of dishes, from grilled and smoked meats, such as ribs, chicken, and brisket, to vegetables, sandwiches, and even pizza; yes, pizza! Its ability to harmonize with various ingredients makes it a go-to-choice for professional chefs, backyard grill masters, and 3 am fridge raiders.  

Whole Foods Co-op is proud to offer Triple Crown on our shelves. We encourage you to try all three flavors. Each one is a winner! 

The Original  

Triple Crown Original boasts a well-balanced flavor profile of sweet and tangy, that will please even the most sophisticated of palates. A classic style barbecue sauce with a tomato base, its sweet notes provide a delightful hint of caramelization, while the tanginess cuts through the richness. Meanwhile, the smoky essence of campfire pairs exquisitely with everything from chicken nuggets to baby back ribs.   

Hickory Bourbon  

The Hickory Bourbon is a sauce with attitude. It has all the attributes of the Original, and the addition of a flavorful and aromatic taste that only bourbon can provide. Organic Featherbone Whiskey from the award-winning Journeyman Distillery of Three Oaks, Michigan teases the 6th sense where taste and scent meet. Excellent on everything, but we recommend drizzling it on a Native Wise Bison burger topped with Yker Acres bacon and served on a Positively 3rd Street bun. It is so good!

Black Garlic  

You need to try it! It is like running into an old friend that you have not seen in years, you instantly remember what you liked about them and then are blown away by the person they have become. You get the delicious taste of the Original sauce, and it is almost as if your taste buds pause before sending your brain the umami flavor signals sent by the ancient Asian ingredient of aged garlic, procured from Black Garlic North America of Wisconsin. Dab this sauce on anything and everything, it turns every culinary situation into a gastronomical experiment.