Whole Foods Co-op
OPEN DAILY  7am-9pm I  Holiday Hours  I  218.728.0884


Join Co-op shoppers, Owners, and staff as we have some fun with cheese! It’s time to fill out your bracket for CHEESE MADNESS!

Step 1

Download your bracket HERE, or pick one up in-store at Hillside or Denfeld customer service or deli departments!

Step 2

Fill out your bracket! Start with the first eight matchups and guess which cheese will be most popular among our community. Continue selecting winners for each matchup, progressing through each round until you’ve guessed the Cheese Champ.

Fill in your name and contact information, so we can contact you if you are a winner!

Step 3

Drop off your completed bracket by 9pm at our customer service counter on Sunday, March 12th!

Step 4

Each matchup day, deli departments at both stores will be sampling the two kinds of cheeses competing that day from 11am – 2pm and 4 – 6pm. Stop by to taste and/or purchase cheeses in our Cheese Madness tournament. To vote, follow WFC on Instagram or Facebook and vote in the daily polls in our Stories — a poll will be added each day of the cheese matchups! One vote per day, per person, please! 


Fill out Brackets: March 1 – March 12
SWEET 16: March 13 – 20, one matchup per day
ELITE EIGHT: March  22 – 25, one matchup per day
FINAL FOUR: March 27 – 28, one matchup per day

March 31 -
Winners announced and contacted!


Most Accurate Bracket: Brackets will be scored for accuracy with points awarded for correct guesses as follows:

  • 1 point for each Sweet 16
  • 2 points for each Elite Eight
  • 3 points for each Final Four
  • 4 points for the Champion

The winner(s) for the most accurate bracket will receive a package of the Cheese Champ + complementing crackers!

Correct Champion: Everyone who guesses the Cheese Champ correctly will receive a free cheese grater!

Current Bracket

Click here to see the completed bracket! The Cheese Champion is La Clare Chipotle Honey Goat Cheese!

Whole Foods Co•op


Hillside Store

610 E 4th Street
Duluth, MN 55805

Denfeld Store

4426 Grand Avenue
Duluth, MN 55807