Whole Foods Co-op
OPEN DAILY  7am-9pm  I  Holiday Hours  I  218.728.0884


Join Co-op Shoppers, Owners, and Staff as we have some fun with cheese! It’s time to fill out your bracket for CHEESE MADNESS!

Step 1

Download your bracket HERE, or pick up one up in-store at either Hillside or Denfeld Customer Service or Deli Departments!

Step 2

Fill out your bracket! Start with the first eight match-ups and guess which cheese will be most popular among our community. Continue selecting winners for each match-up, progressing through each round until you’ve guessed the cheese champ.

Don’t forget to fill in your name and contact information, so we can get in touch with bracket winners!

Step 3

Drop off your completed bracket at our Customer Service Desks by 9:00 PM on Sunday, March 13th!

Step 4

Stop by the Deli Department to view and purchase entries in our Cheese Madness tournament. To vote, follow WFC on Instagram or Facebook and vote in the daily polls in our Stories — a poll will be added each day of the cheese match-ups! You can also vote right here on this page! One vote per day, per person, please! 


Fill out Brackets: February 28 - March 13
SWEET 16: March 14 – 17, two pairings per day
ELITE EIGHT: March 18 – 25, one pairing every other day
FINAL FOUR: March 26 – 27, one pairing per day
March 31 - Winners Announced and Contacted!

Click here to see a bracket of the winners.
Updated March 30th

Cheese Champion


Winning Brackets: 1lb. of winning cheese + complementing crackers

LaClare Family Creamery Maple Bourbon Goat Cheese is 30% off March 31st–April 6th!

Whole Foods Co•op


Hillside Store

610 E 4th Street
Duluth, MN 55805

Denfeld Store

4426 Grand Avenue
Duluth, MN 55807